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Sagar Business

Sagar Business

September 27, 2023

Sagar Business Pvt Ltd is a trading and distribution company. It primarily is a project distributor for Tata Steel in the Odisha region and also handles distribution and sales for other brands. It is one of the leading distribution houses based out of Bhubaneshwar with sales throughout the state of Odisha.

Business Problems

  • Tracking division (brand) wise performance, stocks and outstanding 
  • Tracking freight costs and analysing net realization
  • Debtors payment performance and outstanding analysis
  • Sales Analysis for driving sales growth
  • Categorizing customers with additional dimensions for sales team tagging and fields for customer type, segment, district

Solution Provided

  • Customizing tally and providing excel uploads to capture additional data for customers and freight
  • Excel uploads for salesperson, customer wise sales target
  • Freight cost reporting automation to track own vehicles and market vehicles and collection of freight from customers
  • Sales Analytical reports for determining sales performance on various dimensions and studying increasing and falling sales
  • Lost customer tracking through active inactive customers
  • Cross selling opportunities analysis by looking at customer wise division wise sales
  • Segment wise stock, outstanding and sales performance


  • Significantly reduced manual effort and errors in excel based reporting
  • Automated mails for sales team reporting – outstanding, stock and sales performance
  • Freight cost tracking and optimization. Helped in better collection of freight

Segment wise working capital tracking and profitability